Who we are

The partners

Hedan Orenstein

Founding Partner

Itamar Hoshen

Founding Partner

Hedan has 15 years of experience in the media world with an emphasis on strategic consultancy for business companies, public organizations, legal bodies and white-collar crime suspects. He manages the media operations of the Teddy Sagi Group including the following companies: LABS; Playtech; Market-Tech; Safecharge; Kape (Formerly ‘Crossrider’); Glispa and Stucco Media.

In recent years, he has handled a long list of complex high profile cases such as: the IDB share manipulation; the IDB debt settlement; the Russian desk affair; Adv. Uri Messer; Dr. Jackie Sarov; Jacky Matza and more. In addition, he has managed the complex media operations for troubled companies and stays of proceedings such as Mega; Eden Teva Market; High-Q chain; Lechem Erez; Nidar; Burger Ranch; the magazines chain Motto Media (SBC); and more.

Among his former and current clients are: Actiview; Angel's Bakery; The Ministry of Justice's Corporations Authority; Mekorot Water Co.; Netivei Ayalon; and leading law firms including Sheinman-Negev-Niv and Goldfarb Seligman.

Hedan is a graduate of the Hebrew University of Jerusalem Faculty of Law, and MBA Recanati program, Tel Aviv University. A certified lawyer. In 2020 he was chosen by ICE website for The 40 Under 40 list, which honors 4o young professional people from the media, advertising, digital and public relations industry “who have triumphed in their field”.

He underwent his legal internship in the Legal department of the Israel Antitrust Authority.

Itamar has 10 years of experience in Israel's media and communications world. He served as a news editor at the leading daily newspapers Yedioth Ahronot and Israel Hayom for four years.He has an in-depth knowledge of the Israeli media and successful in forming and executing strategic marketing, public relations and branding for business organizations.

He holds an LL.B (Law and Government) from the Interdisciplinary Center in Herzliya. A certified lawyer. In 2020 he was chosen by ICE website for The 40 Under 40 list, which honors 4o young professional people from the media, advertising, digital and public relations industry “who have triumphed in their field”.

In recent years, he has consulted a long list of organizations, business companies and law firms including: China’s Embassy in Israel; Yahoo!; Ministry of Justice's Corporation Authority; M. Firon & Co.; Yigal Arnon & Co.; Yehuda Raveh & Co.; Shavit Bar-On Gal-On Tzin Witkon; ZAG S&W; Yaron-Eldar; Paller; Schwartz & Co. and the world's largest law firm DLA Piper. As part of all this, he formed the media strategy for hundreds of legal cases and their publication in thousands of items, interviews and articles in a wide range of areas such as: high-tech, taxation, litigation, banking, real estate, planning and building, infrastructures, media, insolvency, antitrust and more.

In addition, he has advised in complex cases such as the IDB debt settlement, the stay of proceedings against the High-Q chain, the sale of Eden Teva Market, the Old Tel Aviv Bus station tender, the campaign by scientists at the Dimona reactor and more. He is an ultra-marathon runner (and has written about this) in Globes and in Shvoong.

The team

Tal Shapira

Head of Legal Dept.

Tal Shapira is a senior communications advisor, with 10 years’ experience in communications and strategic consulting.

Tal uniquely specializes in advising clients from the legal, regulatory, economic, and real estate sectors. Over the years, Tal consulted numerous firms specializing in all fields of commercial law, such as: Tadmor Levy; Pearl Cohen Zedek Latzer Baratz; Yigal Arnon; Eitan Mehulal Sadot; British law firm Asserson and many more.

Additionally, Tal accompanied media operations for leading businesses, such as: Paz Group - a leading real estate consulting company; Mor Investment House; major real-estate projects as the ‘Beresheet Bavli’ building in Tel Aviv, etc. Tal also accompanied defendants in high-profile white collar cases, and worked with trustees and court appointed officials in complex cases and legal proceedings of insolvency.

Tal earned a Bachelor of Arts in Communications from Sapir College.

Lee Shein

Head of Capital Markets Department

Lee is a senior communications advisor with 17 years of experience in communications and strategic consulting.

Lee holds unique expertise and extensive knowledge and experience in drafting and executing top-class communications campaigns, as well as ongoing PR, for various types of companies, primarily ones that trade on the Tel-Aviv Stock Exchange.

Throughout the years, Lee has managed and coordinated the communications and media relations of more than 50 locally and globally publicly traded companies, such as Melisron Group, Electra Group, Israel Land Development Company, Ashtrum Group, Rani Zim Group, Orbotech, Kornit Digital, Sapiens and many more. 

In addition, Lee advised U.S based Real Estate companies in issuing bonds on TASE and backed the local operations of multinational corporations, including Oracle, Verifone, Zeiss, Freescale Semiconductor, OTC, Starboard Value, and many more.

Lee earned a Bachelor of Arts in International Relations, Spanish, and Latin America Studies from The Hebrew University of Jerusalem.



Mimi Strahl

Senior Communications Consultant

Mimi is a senior communications advisor with extensive experience in representing and working with international companies in a variety of fields such as technology, aviation, healthcare, and consumer goods. 

She previously held a position of Head of International Department where she provided media relations support and representation for companies lacking a local presence in Israel. Among the companies she has worked with are Netflix, Dyson, Johnson & Johnson, Cathay Pacific, and Wizz Air.

Mimi has vast experience in strategic planning, creative and corporate writing, product launches, PR events, and crisis management . 

Mimi earned a Bachelor of Arts in communications, with a major in strategic communications, from Ariel University.



Matan Bar Nir, Adv.

Senior Communications Consultant

Matan is a senior communications consultant to our firm with rich experience and valuable expertise in the Israeli media and legal journalism landscape. 

Matan served as a legal correspondent for the financial newspaper “Globes”, where he was celebrated for his in-depth research and comprehensive journalistic pieces.

More recently, he has been focusing on initiating and writing wide impact content for high-ranking legal media and marketing platforms. 

Matan has an extensive knowledge in the judicial system in Israel throughout its public and private sectors, and a unique specialization in the interface between the fields of commercial law and the media. 

After interning at the litigation department at “Erdinast, Ben Nathan, Toledano & Co.”, Matan was hired as an attorney and took part in accompanying corporations and overseeing complex legal disputes. 

Matan holds a Bachelor of Arts in law from the Hebrew University in Jerusalem.


Meital Kramer Nissimi

Senior Communications Consultant

Meital is a senior communications consultant with wide experience in representing companies in the media in a variety of industries such as consumer goods, banking, healthcare, beauty, design, fashion and lifestyle. Among the companies Meital as consulted are Unilever, Mizrahi-Tefahot Bank, Lapidot Group, Proportzia esthetic clinics, Moraz natural skin saver, GIGI laboratories, HAVAIANAS, Children's furniture chain Etzmaleh and more.

Meital specializes in creative and corporate writing, product launches, PR events, crisis management, crafting a wholistic PR strategy and collaborations with influencers.   

Meital earned a Bachelor of Art in communications, with a in major in strategic communications, from Ariel University and expected to graduate in 2022 with her MBA with a major in marketing in Bar Ilan University.



Shira Rabinowitz

Senior Media Consultant

Shira is a communications consultant with more than six years of experience in various positions in the media landscape. 

She served as the spokesperson for the financial advisor to the Chief of Staff and the spokesperson for the Reserves and HR Planning Directorate brigade, as a Lieutenant in the IDF Spokesperson’s Unit.

Upon completing her military service, Shira managed the PR for various public and private finance and health organizations, including HOT, ONE ZERO-Digital Bank, the Israel Nursing Union and more.

During the COVID-19 outbreak, she founded the YNG - Israel’s Forum of Young Adults - which helped solve problems encountered by this segment of the population.

Shira holds a B.A. in multidisciplinary Social Sciences degree from Bar Ilan University and will soon begin her M.A. in Communications and New Media at Reichman University.

Itay Chayon

Senior Communications Advisor

Itay is a senior communications advisor, with extensive experience in representing international companies and brands from a variety of fields, including: technology, transportation, fintech and consumerism.

Itay has gained vast experience in formulating a PR strategies, journalistic writing, creating collaborations, launching, and producing media events. 

Among the companies he has supported in recent years are the popular transportation app Pango, the dating app bumble, the Israeli Fintech Association, Captain Credit by D&B and many more.

Prior to joining the communication world, Itay has performed for two decades as a theater actor and was active in the field of culture in Israel and starred in many productions.

Itay is a graduate of Marketing, Spokesperson and Public Relations studies at the school of the advertising and digital companies - "habetzefer", and a graduate of the prestigious "Nissan Nativ" studio for acting studies


Judith Ungar

Senior Media Consultant

Judith Ungar is a senior media consultant with over 5 years of experience in media and PR, specializing in the high-tech sector. 

Native English speaker with a proven track record of cultivating relationships with local and international clients. 

Before joining OH! PR, she held a variety of consulting and PR positions and gained extensive experience working with clients from the high-tech and culture industries. 

Specializes in media accompaniment, crisis management and crafting public image & media strategies for organizations.

Judith has a bachelor's degree in film and television from Tel Aviv University.


Chen Ma'ayan

Administrative Manager

Chen is our office's administrative manager, and in this capacity, he is responsible, among other things, for managing the finances and general operation of the office. 

Before joining our firm, Chen served as a customer service manager in a shared work complex and, beforehand, as a judges' assistant at the Tel Aviv District Court, where he worked for five years. 

Chen brings his extensive and diverse professional and academic background to the table. He holds a Bachelor's degree in Chemical Engineering and Software Engineering from the Technion and has worked, among other things, as a software engineer at a Hi-Tech firm. Later, he moved to New York, where he completed confectionary studies, after which he apprenticed as a confectioner for about ten years in Tel Aviv and New York.